Your company has set an aggressive sales target but you’re worried you’re going to come up short.

You don’t have a comprehensive marketing strategy and your marketing efforts don’t deliver consistent, reliable results every month.

You react to market conditions by changing your marketing strategy and adjusting your sales goals.

You’re doing your best to build awareness but your sales centre or show homes just aren’t getting the walk-in traffic you want.

You’re looking for a way to position your company differently to get in front of home buyers before your competitors.

You’re getting a lot of website traffic but you don’t generate many new leads from your website.

You don’t have a way to stay in front of prospects who are still gathering information but aren’t ready to talk to Sales.

You know buying a home is a lengthy sales process but you don’t have a follow-up system to stay in front of prospects long-term.

You have multiple competing priorities and don’t have enough time to do all the marketing activities you want or need to do.

We’ll work together to define your brand’s unique personality and tone that sets you apart. Based on your company mission and values, we’ll craft guidelines for your key messaging and positioning that resonates with your target audience. Then we’ll identify the language, tone of voice, and communication style that best connects with them.

Get crystal clear on who your ideal home buyer is. We’ll work together to create a detailed profile of your target audience, including demographics, goals, challenges, preferences, and behaviors. This comprehensive persona will guide your marketing efforts, ensuring you’re speaking directly to the needs and desires of your ideal customer, and attracting more qualified leads to your business.

Map out a content strategy that resonates with your ideal home buyer at every stage of their journey. We’ll develop a customized plan that addresses the 19 key decision points your target audience faces, from initial research to final purchase. This strategic approach ensures you’re delivering the right content, at the right time, to build trust, establish your authority, and nurture leads through the sales funnel.

Unlock the full potential of HubSpot’s marketing automation with our custom setup, tailored specifically for home builders. Our expert configuration ensures seamless integration with the Growth Engine Framework™, empowering you to streamline lead nurturing and conversion, amplify your brand’s online presence, and maximize ROI with data-driven insights. Our proprietary setup accelerates your marketing efforts, fueling growth and sales pipeline optimization.

Our experienced team of writers craft compelling blog content that resonates with your ideal home buyer and supports your content strategy. We produce high-quality, engaging articles that fall into three content buckets: educational, search-optimized, and promotional. This strategic approach ensures your blog content educates, informs, and persuades your target audience, establishing your brand as the trusted authority in your market.

Attract and engage your target audience with downloadable assets that complement your blog content. Our lead magnets and content upgrades, such as guides, worksheets, checklists, and look books provide value and utility, educating and empowering home buyers as they navigate the decision-making process. These valuable resources capture leads and foster a relationship with your brand, establishing trust and credibility.

Nurture your leads and guide them through the home buying journey with targeted email marketing. Our email campaigns are designed to keep prospects engaged over the long term, drawing them back to your valuable blog content and moving them through the decision points. By providing consistent, relevant, and helpful communication, we build trust and establish your brand as a trusted partner in their home buying process.

Expand your online presence and engage with your audience through consistent daily social media publishing. As part of your content strategy, we’ll share helpful and informative content, and other engaging content to attract and retain followers. This helps you drive more traffic to your website, increase brand awareness, and build a community of loyal followers and fans.

Stay top of mind with your entire contact list through a monthly email newsletter that delivers value and keeps your brand front and center. This keeps home buyers engaged, informed, and drives repeat visits to your website. By repurposing your blog content and sharing your resources, you solidify your position as the trusted builder in your market.

Our proprietary “smart” automation system is expertly designed to guide prospects through the 19 decision steps of the home buying journey. This system delivers personalized, relevant, and timely education, building rapport, trust, and thought leadership, shortening the sales cycle and empowering prospects to make informed decisions. Our lead nurturing system adapts to each individual’s pace, ensuring long-term engagement and a seamless transition from prospect to loyal customer.